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Expedia promising social and mobile as Ogilvy and Mather wins in Europe
Expedia has appointed Ogilvy & Mather as its new advertising agency across Europe – but it is small details in today’s announcement that may give rivals a reason to worry. The global and well-known...
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Mashing up airport codes for a clever Expedia ad campaign [IMAGES]
Every now and again an advertising campaign kicks in which has the chance to be very effective due to its simplicity and is also being rather clever. Step forward Expedia in the UK which has enlisted...
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Expedia focuses on the underdog in summer push
Expedia will begin a new television advertising campaign on Monday with the strapline ‘Travel Yourself Interesting’. The promotion, developed by Ogilvy & Mather, will go across TV, social media and...
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Cape Town’s Facebook campaign gets a gong but results do the talking
So Cape Town Tourism has just been awarded a gong for its Facebook Holiday campaign launched last October. Brilliant, but there are so many awards that it’s hard to know what’s worth having so, we...
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